I'm now a Pink Hero
My name is Jeron and my “why” is deeply personal.
I watched my cousin bravely face breast cancer — and win. She survived.
After her recovery, I wanted to buy her something special — a survivor’s gift that reflected her strength, her courage, and her new chapter. But after searching online, I discovered something shocking: there wasn’t a single dedicated store for breast cancer survivors.
Yes, in October, the “big brands” flood us with pink ribbons and awareness campaigns. But what about the other 11 months of the year? Survivorship doesn’t end in October — so why does the recognition?
That realization lit a spark in me.
I decided to create iSurvived — the first luxury brand dedicated exclusively to breast cancer survivors. Survivors deserve to feel celebrated year-round, and I am on a mission to make that happen.
