What is Pink Ribbon Breakfast?

Pink Ribbon Breakfast is the National Breast Cancer Foundation’s longest-running signature campaign. The campaign runs throughout the month of October and invites everyday Australians to host an event to raise money for breast cancer research. Our hosts run all types of events such as breakfasts, lunches, and dinners and are held in all states by individuals, businesses, and even schools/community groups. Events differ in size and audience. You can choose to host an event in the following way; 

In Person. Set a date in October. Lock in your venue. It could be at home, in the workplace or your favourite café/restaurant. Tell everyone about your event and exactly how they can help you to stop deaths from breast cancer. Call for volunteers to help you organise your event. Aim to make it a memorable day for all involved by adding a raffle, auction or games. 

Online. Pick your day in October. Come together on your video platform of choice. Choose a theme. Ask everyone you know to attend your online event and charge an entry fee. On the day, everyone brings along their favourite beverage and breakfast treat. Get in the community spirit by adding games and a raffle to make your event fun and interactive.

In these times of social distancing and self-isolation, please ensure you follow your state guidelines and COVID-19 safety plans. 

How does it work?

  1. Register now. To host your Pink Ribbon Breakfast, morning tea, brunch or picnic. And you’ll get a FREE fundraising kit to get started.

  2. Get your committee togetherYou can share the responsibility of finding prizes, decorating and hosting. Always more fun in numbers.   
  3. Make a plan. Pick a day in October. Then invite everyone you know. Charge an entry fee and add raffles/games to your event. 

  4. Smash your target. Have fun. Remember, the more we raise, the more research we fund. Your support saves lives. 


Can I hold a morning tea or dinner party instead of a breakfast?

Absolutely. You can hold your Pink Ribbon Breakfast as a morning or afternoon tea, dinner, movie night or lunch – feel free to get creative. All that we ask is that you have fun and raise funds for breast cancer research.

What if I don't want to host a Pink Ribbon Breakfast event in person?

You can choose to host a Pink Ribbon Breakfast event online instead. Simply, pick your Pink Ribbon Breakfast Day in October, choose the platform you will be using (Skype, Zoom or Facebook). Then invite everyone to get into the community spirit to raise funds for breast cancer research by asking them to donate to attend your event. Ask everyone to bring along their favourite beverage and treat on the day. Come together on that day, in support of Breast Cancer Awareness month.  

Who can register?

Anyone! Whether you’re an individual, a bunch of mates, or a workplace – registering for Pink Ribbon Breakfast event is easier than you might think. If you’re under 16, you’ll just have to get parental consent first (it’s a legal thing).

How much does it cost to register?

It’s completely free to register to host a Pink Ribbon Breakfast event. 

How do I update my fundraising goal?

Log in to your Pink Ribbon Breakfast account and head to your dashboard. Click on ‘Edit my page’ and update your fundraising goal.

Is there a minimum amount I have to raise?

Raise as much as you can. Every dollar raised goes towards funding vital breast cancer research – the more you raise, the more research NBCF can fund. How awesome would it be if you raised $1,000! If you’re stuck on how to boost your fundraising, please give us a call on 1300 803 551 or email us at pinkribbonbreakfast@nbcf.org.au.

Where do the funds go that I raise?

Every dollar you raise will go towards funding vital breast cancer research. The National Breast Cancer Foundation (NBCF) is Australia’s leading national body funding world-class, game-changing breast cancer research. 9 Australians lose their life every day to breast cancer. We need your continued support to change the statistics. To find out more about some of the research projects NBCF funds, take a look here

How can I learn more about the research NBCF funds?

Since 1994, NBCF has invested $190 million in 575 world-class research projects. Visit nbcf.org.au/research to read more about the ground-breaking research happening right now.

How do I bank any offline fundraising money I raise?

The best way to bank your offline fundraising money is through your online fundraising page with your credit card. Your total fundraising amount will then be shown on your page.

What resources are available?

We want to make fundraising easy, so we have some great resources to help you do that. Your best tool is your online fundraising page – easy to set up and easy to share. It is the best way to get donations and spread the word about your Pink Ribbon Breakfast. From your fundraising page dashboard you can also download your fundraiser guide as well event posters, social posts and email signatures. This year we've added additional resources to use on digital channels. All available to help make your Pink Ribbon Breakfast event a success.

I've shared my page on Facebook asking for donations using the Facebook 'Donate' button. Will the funds I raise come to NBCF?

Yes, they will, however, we currently advise that you don’t use the Facebook 'Donate' button to raise funds for your fundraiser as we can’t link any donations back to your fundraising page. If you’ve already set up a post, we ask that you:

  1. Delete the post, as this is the only way to remove the Facebook 'Donate' button
  2. Create a new Facebook post and share the link to your fundraising page without adding the ‘Donate’ button.

Why aren't the donations that I'm receiving through Facebook showing up on my fundraising page?

Facebook donations are handled and held by a third party, so we can’t sync these donations with the Pink Ribbon Breakfast campaign due to limitations with the Facebook 'Donate' button functionality. Given these limitations, we advise you not to use the Facebook 'Donate' button to raise funds.    

 If you’d like your friends and family to donate to you, we encourage you to share the link to your fundraising page on your social media pages instead. 

Can I donate through Facebook? 

Please do not use Facebook 'Add a Donate Button'. This will process the donation through Facebook, and it will not appear on your fundraising page.  

If people have donated to me through Facebook, will NBCF still receive the funds?

Yes, if you have selected ‘National Breast Cancer Foundation’ in Australia as your charity of choice, we’ll receive the funds. Charities enrolled with PayPal Giving Fund receive money raised within 45 days of the original donation on Facebook. Payouts are issued around the end of each month.

We will not be able to trace the donation should you have any questions relating to it as we don't receive detailed information from Facebook. You will need to deal with Facebook directly for any disputes.

Who do I contact if I have any other questions?

We're always here to help. Give us a call on 1300 803 551 or email us at pinkribbonbreakfast@nbcf.org.au

We are also available on our social media channels. Get in touch!

Can I post my photos or details on NBCF's social media pages?

Definitely! We’d love to see what you’re up to and encourage you to tag us in your Facebook (@NBCFAustralia), Twitter (@NBCFaus) or Instagram (@NBCFaus) posts and stories. Don't forget to use the hashtag #pinkribbonbreakfast so we can like or share your post!